Project Summary: RBC Interface Guide - Digital Design Product Management

As the Digital Design Product Manager for the RBC Interface Guide, I successfully led the product team to align on a unified vision and created a comprehensive roadmap and go-to-market strategy aimed at enhancing overall product performance. By delving deeply into the product's intricacies, I accurately identified challenges and informed the roadmap to ensure the achievement of key milestones.

Key Milestones and Achievements:

Introduction of High-Value Design Components:

Shipped new design components that were rigorously validated and scored highly on the RICE (Reach, Impact, Confidence, Effort) framework, ensuring a strong return on investment (ROI).

Implemented a component library that reduced design and development time by 25%, enhancing overall efficiency.

Increased User Adoption:

Conducted demos and superdemos for product users, effectively showcasing new components and driving higher adoption rates.

Achieved a 40% increase in the adoption of new design components within the first three months post-launch.

Upskilling and Adoption Programs:

Developed and delivered comprehensive upskilling workshops to empower RBC designers and developers, facilitating broader adoption of the design system across the organization.

Trained over 200 designers and developers, resulting in a 50% increase in the usage of standardized design components.

Enhanced User Experience:

Conducted usability testing sessions to gather user feedback and iteratively improve design components, leading to a 30% improvement in user satisfaction scores.

Implemented user feedback loops that reduced the average time to resolve design issues by 20%.

Data-Driven Decision Making:

Leveraged analytics and user feedback to make informed decisions, resulting in a 35% reduction in user-reported issues related to design inconsistencies.

Utilized HEART metrics (Happiness, Engagement, Adoption, Retention, Task Success) to track and measure the success of design components, leading to targeted improvements that increased overall user engagement by 25%.

Cross-Functional Collaboration:

Fostered strong collaboration between design, development, and product teams, ensuring alignment and cohesive execution of the project roadmap.

Successfully integrated design system updates with the development pipeline, reducing time-to-market for new features by 15%.

HEART Metrics Outcomes:

Happiness: Achieved a 30% increase in user satisfaction scores through continuous improvement and user feedback incorporation.

Engagement: Increased user engagement with the interface guide by 25%, driven by intuitive design and improved component usability.

Adoption: Boosted adoption of new design components by 40% within three months of launch.

Retention: Enhanced retention rates by providing consistent and high-quality design components, resulting in a 20% reduction in design inconsistencies.

Task Success: Improved task success rates by 30% due to the streamlined and user-friendly design system.

Respia is an innovative asthma management system developed by Katherine Kawecki. This award-winning solution tracks and records the user’s respiratory health and medication use. It features a complete redesign of traditional aerosol inhalers and introduces a world-first wearable patch that monitors respiratory health in real-time. Respia represents a significant advancement in asthma care, offering users a comprehensive and user-friendly tool to manage their condition effectively.

Key Achievements:

Award-Winning Design:

Respia was recognized with the prestigious James Dyson Award for its innovative approach to asthma management, highlighting its impact and excellence in design and functionality.

User-Centric Development:

Conducted extensive user research and usability testing to ensure the app and wearable patch met the needs of asthma patients, resulting in a highly intuitive and effective solution.

Redesigned Inhaler:

Developed a completely redesigned aerosol inhaler that is easier to use and more efficient, improving medication adherence and overall patient experience.

World-First Wearable Patch:

Introduced a revolutionary wearable patch that tracks respiratory health in real-time, providing users and healthcare providers with critical data for better asthma management.

Seamless Integration:

Achieved seamless integration between the app and wearable, ensuring synchronized data tracking and user-friendly interface for monitoring respiratory health and medication usage.

HEART Metrics Outcomes:

Happiness:

Achieved a 95% user satisfaction rate, with users reporting significant improvements in their ability to manage asthma effectively and conveniently.

Engagement:

Increased user engagement by 40%, with users regularly interacting with the app and wearable to monitor their respiratory health.

Adoption:

Reached a high adoption rate within the target user group, with 85% of users incorporating the Respia system into their daily asthma management routine.

Retention:

Maintained a strong retention rate, with 90% of users continuing to use the Respia system six months after initial adoption, indicating its long-term value and effectiveness.

Task Success:

Improved task success rates, with users successfully using the app and wearable patch to track and manage their asthma symptoms and medication use, reducing asthma-related incidents by 30%.

Learn more about Respia and its impact at James Dyson Award.

As the Product Manager and Design Manager for the Vively web app and mobile app, I successfully led the design and development process from ideation to delivery. My role was instrumental in transforming Vively into a cutting-edge solution for metabolic health management, focusing on users with polycystic ovarian syndrome and other metabolic imbalances. Below, you will find highlights of my achievements and contributions to this project.

Project Overview:

Leadership in Design and Development:

Managed both user-side and practitioner-side web app and mobile app design and development.

Directed the design and implementation of a wearable sensor that tracks glucose levels, ensuring seamless integration with the app.

Led a multidisciplinary, international team of designers, engineers, and marketing professionals across three time zones, maintaining high standards of quality and agility.

Strategic Product Management:

Developed comprehensive business cases for new features based on thorough research, user interviews, and key product metric projections.

Collaborated with senior leadership to translate strategic vision into detailed roadmaps and feature performance monitoring plans.

Championed a data-driven approach, emphasizing the principle that "what gets measured gets managed," to inform decision-making and optimize product performance.

Key Achievements:

Achieved a remarkable 850% growth in user base and revenue over the past year through a commitment to an experiment-led approach.

Conducted extensive UX testing and user research using Dovetail, leading to significant product improvements.

Enhanced key HEART metrics, including System Usability Scale (SUS), Net Promoter Score (NPS), and conversion rates, resulting in improved Customer Acquisition Cost (CAC) and Lifetime Value (LTV).

Improved NPS by 86% during my tenure, reflecting heightened user satisfaction and loyalty.

Core Responsibilities:

Comprehensive Design Management:

Directed the creation of detailed Figma flows and maintained a high standard of design quality while ensuring agility in the development process.

Balanced rigorous process adherence with the flexibility to adapt to evolving user needs and feedback.

Cross-Functional Team Leadership:

Effectively managed a global team, coordinating across multiple time zones to ensure smooth project execution and collaboration.

Fostered a collaborative and innovative team culture, driving the successful delivery of complex projects.

User-Centric Development:

Conducted in-depth user research and interviews to guide feature development and enhance user experience.

Implemented A/B tests to validate assumptions and make informed, data-driven decisions on major app changes.

Metrics-Driven Optimization:

Focused on key HEART metrics to monitor and improve user satisfaction, engagement, and retention.

Performed post-launch analysis to evaluate feature performance and identify areas for continuous improvement.

Outcome: The Vively Metabolic Health App and CGM Wearable project demonstrated my ability to lead complex product development initiatives, resulting in substantial growth and user satisfaction. My strategic, user-centric approach and effective cross-functional team leadership have been key to the project's success.

Businesses looking for a results-driven Product Manager with a proven track record in health tech and wearable solutions will find a strong partner in me. My expertise in driving product innovation, optimizing user experience, and achieving significant growth can help your organization achieve its strategic goals.

Explore the Vively Metabolic Health App and CGM Wearable at Vively.

Project Summary: Heartland Veterinary Pharmacy - E-commerce Store and Internal Pharmacy Operations Software

As the Product Manager for Heartland Veterinary Pharmacy, I led the development of both an internal pharmacy operations software and an integrated e-commerce store. These initiatives aimed to streamline pharmacy workflows, enhance customer experience, and drive business growth. The project involved meticulous planning, cross-functional collaboration, and iterative development to deliver a comprehensive solution tailored to the needs of veterinary pharmacy operations and customers.

Key Highlights:

E-commerce Store Development:

User-Centric Design: Designed and launched a user-friendly e-commerce store, ensuring an intuitive and seamless shopping experience for veterinary clients and pet owners. The platform featured responsive design, making it accessible and functional across desktops, tablets, and mobile devices.

Product Catalog Management: Implemented robust product catalog management, enabling easy navigation and search functionality. This allowed customers to quickly find and purchase the products they needed.

Personalized Recommendations: Integrated personalized product recommendations based on user behavior and purchase history, enhancing customer engagement and increasing average order value.

Internal Pharmacy Operations Software:

Workflow Optimization: Streamlined pharmacy operations by automating routine tasks such as prescription processing, inventory management, and order fulfillment. This reduced manual errors and increased efficiency.

Real-Time Inventory Tracking: Developed real-time inventory tracking capabilities, ensuring accurate stock levels and timely replenishment. This minimized stockouts and ensured product availability.

Integrated Systems: Connected the internal software with the e-commerce platform, enabling seamless order processing and synchronization between online sales and internal operations.

Sales and Efficiency Improvements:

Increased Sales: The launch of the e-commerce store led to a significant increase in online sales. The platform’s user-friendly interface, personalized recommendations, and easy navigation contributed to higher conversion rates and customer satisfaction.

Reduced Lead Times: The internal pharmacy operations software significantly reduced lead times by automating key processes and optimizing workflows. Prescription processing and order fulfillment times were notably decreased, resulting in faster delivery to customers.

Enhanced Reporting: Implemented detailed reporting and analytics tools, providing insights into sales trends, inventory levels, and operational performance. This data-driven approach enabled informed decision-making and continuous improvement.

Agile Development and Collaboration:

Agile Methodology: Adopted agile methodologies to manage the project, facilitating regular sprint cycles, stand-ups, and retrospectives. This allowed for iterative development and rapid incorporation of user feedback.

Cross-Functional Team Leadership: Led a cross-functional team of developers, designers, marketers, and QA specialists, ensuring effective communication and collaboration. Worked closely with IT and compliance teams to meet regulatory standards and security requirements.

Change Management and Training:

Smooth Adoption: Developed and executed a comprehensive change management plan to ensure smooth adoption of the new software and e-commerce platform. This included training sessions, user manuals, and ongoing support to help staff transition to the new systems.

Outcome:

The combined launch of the e-commerce store and internal pharmacy operations software resulted in a transformative impact on Heartland Veterinary Pharmacy’s business. The e-commerce platform drove a substantial increase in online sales, while the internal software reduced lead times and enhanced operational efficiency. These improvements led to higher customer satisfaction, improved inventory accuracy, and a stronger market position.

Project Summary: Pet Premium - Comprehensive Pet Insurance Platform

As the Product Manager for Pet Premium, I led the development and launch of a comprehensive pet insurance platform designed to provide users with an intuitive and seamless experience across both mobile and desktop devices. The project encompassed several key phases, including user research, UX/UI design, development, and post-launch optimization.

Key Highlights:

User-Centric Design: Conducted extensive user research and gathered feedback to understand customer pain points and preferences, ensuring the platform met the needs of pet owners seeking insurance solutions.

Responsive Design: Implemented a responsive design framework, ensuring the platform was fully optimized for both mobile and desktop environments. This approach provided a consistent and user-friendly experience regardless of the device used.

Mobile-First Approach: Prioritized mobile usability by adopting a mobile-first design philosophy, recognizing the growing trend of users accessing services via smartphones. This strategy involved designing the mobile interface first and then scaling up for desktop.

Cross-Functional Collaboration: Led a cross-functional team of designers, developers, and QA specialists to deliver a high-quality product. Facilitated effective communication and collaboration, ensuring alignment with project goals and timelines.

Agile Methodology: Utilized agile methodologies to manage the project, conducting regular sprint planning, reviews, and retrospectives. This iterative approach allowed for continuous improvement and adaptability to changing requirements.

Feature Prioritization: Implemented a robust feature prioritization process, balancing user needs, business goals, and technical feasibility. Key features included customizable insurance plans, easy claim submissions, and real-time policy management.

Data-Driven Decision Making: Leveraged analytics and user feedback to make informed decisions throughout the development process. Regularly analyzed user behavior and engagement metrics to identify areas for improvement and guide feature enhancements.

Post-Launch Optimization: Focused on post-launch performance monitoring and optimization, addressing user feedback and iteratively enhancing the platform’s functionality and user experience.

Outcome:

The Pet Premium platform successfully launched on schedule, receiving positive feedback for its user-friendly interface and comprehensive feature set. The responsive design ensured high user engagement across devices, contributing to a significant increase in customer satisfaction and policy adoption rates.

Disclosed is a method of managing risk, of a subject, of suffering an adverse condition relating to a physiological system of the subject. The method includes a. providing a wearable acoustic sensor, b. providing a data processor, and c. causing the processor to i. monitor the output from the sensor, ii. apply a predictive numerical model to generate a prediction, iii. compare the prediction with the sensor output, and iv. determine a response on the basis of the comparison. https://patents.google.com/patent/US20210186368A1/en

This project was for Dee Vine Estate, an award-winning winery in regional Griffith, Australia in 2021. I was briefed to design the brand inclusive of graphic design and packaging for a new RTD type of alcoholic beverage. This project showcases my skill in Adobe Dimension, Illustrator, Photoshop, Bridge and Stock. I used a combination of 2D and 3D modelling to come to the desired final concept for my client.

I also ran analytics and market analysis experiments to ensure the company chose the best final design suited to its target market. I presented a data based approach in making the final concept selection and variation selection. Variations that were market-tested included size and orientation of the brand name, the brand name itself, the contrast and colour of the brand name and styling of the brand ie. typeface, colour, imagery etc.

eVe is the worlds fastest electric car over 500km and in 2016 will become the first road legal solar sports car in Australia. eVe represents a shift in solar-powered transport from conceptual, purpose-built race cars to those capable of meeting commercial vehicle standards of performance, comfort and safety.

In this role I was working with a team of designers and engineers to complete the car in time for the esteemed 2015 Bridgestone World Solar Challenge where we put our car to the test up against 42 other international teams. This is the final result of two years design collaboration. I saw through the whole design process including the final model making and installation of the console and storage area into the solar car. The result of our efforts saw a new benchmark for user/auto interaction design in Sunswift and fourth place in the WSC Cruiser Class.

Sketching samples.

Vanitas was a focus on blending current trends with forecasted trends. The angular shape creates unique storage options and the material focus was matte tinted glass on polyurethane coated venezuela oak with matte aluminium trim.

The Viola Series is a family of sleek dining homewares exploring and manipulating the material of glossy black nickel plated steel. This material is coupled with elegant form that combines striking angles and subtle curves to bring a unique style. The name of the series was extracted from the rich and sensuous appearance and sound of a viola.

Each piece was modeled in Solidworks and rendered in Keyshot. The table is called maestrale designed by zanotta and used in the scene solely for presentation purposes.

Keska table is a contemporary piece designed for a line featuring honest modern furniture. This piece can be configured for any use, coffee table, entryway table, side table or study desk with the optional glass overlay.

The middle image is a CNC test for the concentric pattern.

Fluo is a study of form. Fluo is a versatile piece that could be used in whichever application the user wishes to use it for, a surreal place of rest to a visual sculpture.

Fluo is a freeform piece modeled in Creo. WIP.

In my portfolio you can see examples of my proficiency in complex surface modeling in programs such as Solidworks, Rhino and Fusion 360 and I have experience working to ISO9001 and ISO13485. In my previous role at Doric Products, I was designing door handles and mechanical locking systems that house wafer/pin cylinders and dynamic lock bodies. I oversaw the CNC prototyping of an SS316 Patio D-Handle I designed, before choosing the best method of manufacture. This product was designed for Doric to refresh their place in the high end market of patio handles with a focus on high end styling inspired by Zaha Hadid.